Alternative Beauty respects your concerns about privacy and value the relationship we have with you. This Privacy Policy describes the types of personal information we collect about our customers, how we use the information, with whom we share it, and the choices available to our customers regarding our use of the information. We also describe the measures we take to protect the security of the information and how our customers can contact us about our privacy practices. Your visit to this website is subject to this Privacy Policy and our Terms and Conditions.

Please note that this Privacy Policy governs only information provided to Alternative Beauty Online. It does not govern any other information or communications that may reference Alternative Beauty, e.g., communications from Alternative Beauty counters located within brick and mortar retail stores.

Information Collected

Our main purpose of information collecting is providing beauty knowledge. Alternative Beauty does not sell, share or trade customers’ personal information collected online with third parties.

In order to purchase from this site, you are first required to complete a registration process. Personal information collected during the process may include your:

> Name

> Date of Birth

> Gender

> Contact Number

> Email Address

> Delivery Address

Once you complete and submit your registration, you have opted in to receive email communication from us.

We also collect personal information when you choose to use certain other features of the Site, such as making purchases. When you choose to use these additional features, we require you to provide additional personal information such as your phone number, billing and shipping addresses and credit card information, and we may request additional personal information such as your shopping preferences and demographics.

In addition, through the Site, we automatically gather certain information about the use of the Site, such as how frequently certain areas of the Site are visited, including through the use of cookies, web beacons and other technologies. Most browsers can be set to prevent cookies or to notify you when one is being placed. However, cookies are necessary to access the Site. The Site also makes use of a technology designed to enhance your browsing experience and to provide aggregate non-personally identifiable information about the use of the Site to us.

If you would prefer that we not collect any personal information from you, please do not provide us with any such information. Also, you can request to remove your information on Alternative Beauty’s database by contacting us at

Updating Your Personal Information

You can update your personal information anytime by accessing your account on the Alternative Beauty website.

How We Use Your Information

We will not share or disclose your information to anyone except as described in this privacy policy. We use personally identifiable information in order to help us identify and/or provide information, products or services that may be of interest to you.

We may use the information you provide to:

> Send you promotional materials or other communications

> Provide services to you

> Process your payment through card transactions

> Create and manage your online account

> Respond to your inquiries

> Communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, surveys and other offers

> Operate, evaluate and improve our business (including developing new products and services; managing our communications; analyzing our products; performing data analytics; and performing accounting, auditing and other internal functions)

> Comply with applicable legal requirements, relevant industry standards and our policies

> Track your past purchases to provide you with a personalized profile of your shopping history.

We may permit certain trusted third parties to access your information in connection with their performance of services to maintain and operate the Site and certain features on the Site. For example, we may use third parties to host the Site; operate various features available on the Site; send emails; analyze data; provide search results and links and assist in fulfilling your orders and may share personally identifiable or other information with our parent, subsidiaries, divisions, and affiliates.

We may employ a third-party service to collect above-mentioned information and use their tracking service. However, this information is strictly confidential and will not be shared with others.

We may pass your name and address on to a third party in order to make delivery of the product to you, such as a courier or our supplier, for example.

We may transfer personally identifiable information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale or other change in control.

We use non-personally identifiable information in the aggregate, so that we can improve the Site and for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information.

In exceptional circumstances, Alternative Beauty may be required to disclose personal information for law enforcement purposes, such as to comply with a court order, administrative or governmental order or when there are grounds to believe the disclosure is necessary to prevent a threat to life or health. Alternative Beauty is committed to complying with the Privacy Act and the National Privacy principles. We reserve the right to disclose information when we believe it is necessary in order to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk reduction.

We also may use the information in other ways for which we provide specific notice at the time of collection. You can unsubscribe from marketing information at any time by using the unsubscribe function within the electronic marketing material.

How We Protect Your Information

We are committed to protecting the information we receive from you. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. We maintain appropriate administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.

If you have any questions about security at our Site, you can send an email to

Usage Of Site

Alternative Beauty may feature pictures, articles, information, text, data, surveys, promotions, advertising, logos, trademarks and other forms of content that we deem will be of interest to our customers or visitors. This content can be viewed, transferred, shared and stored by our customers and guest. However, the ownership of this content belongs to Alternative Beauty and downloading or storing of this Content does not render the customer or visitor the rights or ownership to it.

Content extracted from Alternative published or shared on any platforms must be credited. Alternative Beauty reserves the rights to pursue legal actions against unauthorized usage of this content.

Privacy Policy Changes

If we decide to change our Privacy Policy for the Site, we will post the revised Privacy Policy here so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. Your continued use of the Site indicates your assent to the Privacy Policy as posted.

If you have any questions about this Privacy Policy, please contact us at